Native or Cross-platform? Choose Wisely
Time to read:
3 min

You’re finally here. You have your perfect application in mind and ready to rock the market. Now it’s time to choose the right mobile application development approach: and the battle between native and cross-platform development never stops.

Both of them have their own pros and cons and can be great for your application depending on their needs and resources.

Let’s take a look at both of them —  and make a data-driven choice to make your application effective.

The Basics

Native applications are created to run only on a specific platform, like iOS or Android. These applications are built using a specific programming language. For example, Apple prefers Objective C or Swift, and Google —  Java.  

Cross-platform development is all about multiple platforms.  Because most of the market is divided between Android and iOS, most cross-platform apps are developed for these two. 

There are two types of cross-platform mobile applications:

—  Native cross-platform applications 

Each operating system has its own technology stack: for example, Java or Kotlin are the perfect ones for Android and Objective-C or Swift for iOS apps. Cross-platform app developers create a unified API and build iOS and Android apps that share the same codebase. 

—  Hybrid cross-platform applications.

Hybrid cross-platform mobile applications are developed for multiple mobile platforms and behave similarly to native apps. Both iOS and Android SDKs have web components, and you can create parts of the app with HTML, CSS, and JavaScript. 

Ok, got it. But what to choose for my application?


Native vs. Cross-Platform Development

Cross-Platform App Development

—  Lower Cost

Cross-platform development is much more advantageous than the native one. You need only one code base and one development team to create and maintain applications for both iOS and Android.  

—  Faster Development

 It logically comes from the previous point —  the cross-platform development is less-time-consuming. Because, let’s agree, it’s a lot quicker to reuse code than write it from scratch. This makes cross-platform development fast, which is very useful if you need to enter the market quickly.

—  Easier Maintenance

Ok, we have one code base for all our applications. That means that it will be easier to change anything in the app. The developers can release changes or fixes simultaneously to all platforms. 

—  More users

Most cross-platform apps run on both Android and iOS, as well as Windows, macOS, Linux, and operating systems underpinning the logic of smartwatches and connected home appliances. More platforms means more users!

A long story short, cross-platform development:

  • Save up to 80% percent of the project budget;
  • App updated requires less time and efforts;
  • Reduces time to market;
  • You can reuse up to 80% of the code-base;
  • Allows to promote apps to the wider audience with different preferences.


Native App Development

—  Perform high on one platform

Native applications perform great on one platform. Developers tailor a native app specifically for a specific platform, and the result is a native app that provides excellent UX and integrates seamlessly with the platform.

—  Need time and money investment

So, you decided to turn to native development but have two markets to cover —  get ready to invest almost twice more time and money to release applications that will meet all your needs. Two teams, two management processes.

—  Provide wide functionality

If you want to create an application for one store, with native development you’ll have access to all the devices’ features. So, if you have an app which need to integrate with other applications on the device, you can do it. What’s more, you can use a native app without an Internet connection.

—  Require two update process

When you have two development teams for both markets, all the features needed to be released will need more time to be released.

So what to choose?

Before starting the development process you should define main principles for you.
—  How many platforms do you want to cover?
—  How fast do you want to update the app?
—  How much are you ready to spend on development?

Think in advance, make the right decision.

And remember, our team is always happy to hold a free consultation —  just drop us a line!

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